About me
I'm a Design & Product leader who blends business, strategy & user experience to create user-centric designs which impact business goals and solves user problems.







60+
Products launched
15
Years experience
Currently Head of Product & Design at Sonin, a digital agency specialising in mobile and desktop apps.
I focus on understanding a business, what it's trying to achieve and what value it's customers expect. I lead teams to create considered and goal-oriented, user-centric solutions to problems using psychology and modern design principles
I aim to challenge, motivate and inspire my team, providing mentorship and support to achieve their own and the businesses goals.
Collaboration and communication is a success metric for all departments I oversee. Designers, developers, project managers & QA working together is imperative to performing our jobs efficiently, hitting project budgets, and building a successful product. Brainstorming with the field experts together allows each party to understand and iterate ideas to solve problems with the best technological, business, and user approaches to provide maximum impact and ROI.
Testimonials
...a very conscientious manager.
HR Leader
Quite possibly one of the hardest working and most dedicated people.
Employer
You always help when I need it, you calm any nerves and show me I can do it
Team Member
You're someone I can trust - I know if you say you'll do something, you'll do it and you'll do it well
Colleague
You're an expert in your field and so knowledgable.
Client
Your work is very thorough and reasoned with data and facts
Client
You’re someone who understands what the senior stakeholders want and always deliver, even when what they want isn’t clear
Employer
I've learnt so much from you, you give me autonomy whilst also being there to lead me through it if I need it
Team Member
Work history
Head of Product & Design
Sonin
2019-Present
Design Lead
Sonin
2018-2019
Senior Designer
Zebedee Creations
2014 - 2018
Digital Designer
The Whole Caboodle
2013 - 2014
Junior Web Designer
Ascensor
2012 - 2013
Trainee Designer
Ascensor
Apr 2012 - Jul 2012
Designer
Freelance
2010-2012
Lets work together...
sarah@sarahpreston.co
07794 10 60 11
About me
I'm a Design & Product leader who blends business, strategy & user experience to create user-centric designs which impact business goals and solves user problems.







60+
Products launched
15
Years experience
Currently Head of Product & Design at Sonin, a digital agency specialising in mobile and desktop apps.
I focus on understanding a business, what it's trying to achieve and what value it's customers expect. I lead teams to create considered and goal-oriented, user-centric solutions to problems using psychology and modern design principles
I aim to challenge, motivate and inspire my team, providing mentorship and support to achieve their own and the businesses goals.
Collaboration and communication is a success metric for all departments I oversee. Designers, developers, project managers & QA working together is imperative to performing our jobs efficiently, hitting project budgets, and building a successful product. Brainstorming with the field experts together allows each party to understand and iterate ideas to solve problems with the best technological, business, and user approaches to provide maximum impact and ROI.
Testimonials
...a very conscientious manager.
HR Leader
Quite possibly one of the hardest working and most dedicated people.
Employer
You always help when I need it, you calm any nerves and show me I can do it
Team Member
You're someone I can trust - I know if you say you'll do something, you'll do it and you'll do it well
Colleague
You're an expert in your field and so knowledgable.
Client
Your work is very thorough and reasoned with data and facts
Client
You’re someone who understands what the senior stakeholders want and always deliver, even when what they want isn’t clear
Employer
I've learnt so much from you, you give me autonomy whilst also being there to lead me through it if I need it
Team Member
Work history
Head of Product & Design
Sonin
2019-Present
Design Lead
Sonin
2018-2019
Senior Designer
Zebedee Creations
2014 - 2018
Digital Designer
The Whole Caboodle
2013 - 2014
Junior Web Designer
Ascensor
2012 - 2013
Trainee Designer
Ascensor
Apr 2012 - Jul 2012
Designer
Freelance
2010-2012
Lets work together...
sarah@sarahpreston.co
07794 10 60 11
About me
I'm a Design & Product leader who blends business, strategy & user experience to create user-centric designs which impact business goals and solves user problems.







60+
Products launched
15
Years experience
Currently Head of Product & Design at Sonin, a digital agency specialising in mobile and desktop apps.
I focus on understanding a business, what it's trying to achieve and what value it's customers expect. I lead teams to create considered and goal-oriented, user-centric solutions to problems using psychology and modern design principles
I aim to challenge, motivate and inspire my team, providing mentorship and support to achieve their own and the businesses goals.
Collaboration and communication is a success metric for all departments I oversee. Designers, developers, project managers & QA working together is imperative to performing our jobs efficiently, hitting project budgets, and building a successful product. Brainstorming with the field experts together allows each party to understand and iterate ideas to solve problems with the best technological, business, and user approaches to provide maximum impact and ROI.
Testimonials
...a very conscientious manager.
HR Leader
Quite possibly one of the hardest working and most dedicated people.
Employer
You always help when I need it, you calm any nerves and show me I can do it
Team Member
You're someone I can trust - I know if you say you'll do something, you'll do it and you'll do it well
Colleague
You're an expert in your field and so knowledgable.
Client
Your work is very thorough and reasoned with data and facts
Client
You’re someone who understands what the senior stakeholders want and always deliver, even when what they want isn’t clear
Employer
I've learnt so much from you, you give me autonomy whilst also being there to lead me through it if I need it
Team Member
Work history
Head of Product & Design
Sonin
2019-Present
Design Lead
Sonin
2018-2019
Senior Designer
Zebedee Creations
2014 - 2018
Digital Designer
The Whole Caboodle
2013 - 2014
Junior Web Designer
Ascensor
2012 - 2013
Trainee Designer
Ascensor
Apr 2012 - Jul 2012
Designer
Freelance
2010-2012
Lets work together...
sarah@sarahpreston.co
07794 10 60 11